Ferrari’s first EV is a five-seat, silent, Jony Ive-designed family hauler priced at €550,000 (~ SGD $810,000 excluding COE). It has also broken the internet.
A Family Car. From Ferrari. No, Really.
There are moments in automotive history that make you stop, stare, and question everything you thought you knew. The Luce is one of them.
Ferrari — Ferrari, the house of Enzo, of screaming V12s, of Maranello magic bottled in red paint — has built a family car. A five-seater. With no engine. No exhaust note. No drama in the conventional sense. And they’ve charged you €550,000 for the privilege of parking it outside the school gates.
The Luce — Italian for “light”, which is either poetic genius or the most ironic name in automotive history depending on your position — is Ferrari’s first fully electric vehicle, a four-door five-seater with a 600-litre boot and comfortable seats. A boot. Ferrari has given us a boot you could fit a labrador and a set of golf clubs into. Enzo Ferrari is not merely spinning in his grave. He has achieved orbital velocity.
1,000 Horsepower Of Pure, Silent Fury.
And yet — and here’s where it gets complicated — the numbers are absolutely preposterous in the best possible way.
The Luce sits on a bespoke 800-volt platform with four radial-flux permanent-magnet synchronous motors, one per wheel, drawing on technology developed for the F80 and Ferrari’s Formula 1 and World Endurance Championship programmes. The result is more than 1,000 horsepower, a top speed above 310km/h, and a claimed range of over 500 kilometres. That is a number which would have sounded like science fiction from Maranello five years ago, and it still does, frankly.
Designed By The Man Who Built The iPhone.
But let us talk about what’s really caused the uproar; The design.
The Luce was developed in collaboration with LoveFrom, the design collective led by former Apple design chief Sir Jony Ive and Marc Newson — and the result embraces a clean, minimalist aesthetic that is rarely, to put it diplomatically, associated with Ferrari. The exterior features a two-piece body construction — a black inner shell beneath a painted outer skin — creating a floating effect that some reviewers have described as architectural, and others have called simply awkward. Traditional Ferraris use flowing, muscular lines from front to rear. The Luce uses flat surfaces, geometric tension, and deliberate visual breaks.
It does not look like a Ferrari. Ferrari knows it does not look like a Ferrari. Ferrari did it on purpose anyway. Respect the audacity, even if you hate the result.
The teardrop silhouette, the completely smoothed-out front nose, and proportions that offer very little in terms of aggressive athletic cues have stunned global observers. When even the Purosangue — a four-door SUV that made purists reach for the smelling salts — still looked undeniably like a Ferrari by comparison, you begin to appreciate just how far Maranello has ventured from home.
Billions Lost. Feelings Hurt. Italy Bewildered.
The internet, predictably, did not take this well.
Former Ferrari president Luca Cordero di Montezemolo — the man widely credited with shaping the company’s golden era — openly warned that Ferrari risks “destroying a myth”, and reportedly expressed hope that the famous Prancing Horse badge would not appear on the vehicle. That is the automotive equivalent of a former Pope suggesting the Vatican might want to reconsider the whole God thing.
Ferrari’s shares fell nearly 8% in Milan trading before closing down around 6%, wiping billions from the company’s market capitalisation in a single day. The market spoke. It spoke loudly and in the language of Italian investors dramatically loosening their collar buttons.
Gorilla Glass, Crown Dials, And The Ghost Of Steve Jobs.
Inside, the Jony Ive influence is unmistakable — screens featuring Apple Watch-like crowns, an infotainment panel with an iPad-like sensibility, and Gorilla Glass throughout. It is, in a very real sense, the Apple car that Apple never had the nerve to actually build. Whether that makes it brilliant or baffling depends entirely on whether you believe a Ferrari’s interior should smell of Connolly leather and ambition, or look like the world’s most expensive iPad stand.
Ferrari Has Always Been Mad. That’s Rather The Point.
Here is the thing, though. Ferrari has always been a company that made decisions which looked mad on paper and magnificent in hindsight. The Purosangue. The SF90 Stradale. The LaFerrari hybrid, which shocked people at the time and is now considered a masterpiece. Supporters argue that Ferrari has always evolved with technology, from Formula One innovation to hybrid supercars. They have a point. The detractors also have a point. This is what makes the Luce genuinely fascinating rather than merely controversial.
Ferrari CEO Benedetto Vigna described the Luce as the result of five years of work, and you believe him. This is not a rushed cash grab or a cynical badge-engineering exercise. This is a company making a calculated, expensive, deeply uncomfortable bet on what luxury motoring looks like in twenty years’ time — particularly in markets like China, where the old rules simply do not apply.
Will it work? Ask me in 2030.
The Prancing Horse Doesn’t Ask For Your Permission.
What I can tell you is this: the Ferrari Luce is the most talked-about car on the planet right now. People who haven’t cared about a new car launch since the F40 are arguing about it on forums at midnight. That is not nothing. In an era when most new car reveals generate the same level of excitement as a kettle announcement, Ferrari has managed to make the entire world stop and have an opinion.
The Prancing Horse may have changed its stride. But it hasn’t stopped running.
FERRARI LUCE — PERFORMANCE SPECIFICATIONS
| SPECIFICATION | FIGURE |
| Power Output | 1,035 hp (772 kW) — Boost Mode |
| Drivetrain | Quad-motor, all-wheel drive (1 motor per wheel) |
| 0–100 km/h | 2.5 seconds |
| Top Speed | > 310 km/h |
| Battery Capacity | 122 kWh |
| Range (WLTP) | > 500 km |
| Platform | Bespoke 800-volt EV architecture |
| Kerb Weight | 2,260 kg |
| Body Style | 4-door, 5-seat liftback |
| Boot Capacity | 600 litres |
| Wheel Size | 23″ (front) / 24″ (rear) |
| Design Collaboration | LoveFrom (Sir Jony Ive & Marc Newson) |
| Starting Price | €550,000 (~USD $640,000, ~ SGD $810,000 excl. GST) |
| Deliveries Begin | Q4 2026 |
Source: Ferrari S.p.A. official press release, May 2026.
Watch The Ferrari Luce introduction video here:
This article is co-written by Malcolm Yeo and Nick T.
