Beyond the Track: Inside the Dreamy Evolution of the Zendaya x On 2026 Collaboration
Since joining the Swiss sportswear powerhouse On as a brand partner in 2024, Zendaya has consistently pushed the label beyond its performance-running roots. This month, the partnership reaches its most ambitious milestone yet with the launch of their first fully co-created collection of footwear and apparel.
Marking a shift from “face of the brand” to “creative collaborator,” Zendaya, alongside her longtime stylist and image architect Law Roach, has unveiled a collection that seamlessly bridges the gap between high-fashion aesthetics and Swiss engineering.
The Collection: Versatility Meets “Shape of Dreams”
The April 2026 launch is headlined by a seven-piece apparel capsule designed for movement and “everyday ease.” Departing from traditional high-intensity gym gear, the collection features a sophisticated, modular wardrobe:
- Apparel Essentials: Ribbed tank tops and T-shirts, half-zip anoraks, coach jackets, and utilitarian silhouettes like parachute pants, drawstring midi skirts, and Bermuda shorts.
- The Cloudnova Moon: The standout footwear piece is a reimagining of the bestselling Cloudnova. This “Moon” edition leans into the popular ballet-sneaker trend, featuring a low-profile, glove-like fit and perforated mesh. Notably, it replaces traditional laces with elasticized, criss-cross velcro straps—a design choice Zendaya and Roach specifically championed to balance functionality with a sleek, editorial edge.
A Cinematic Vision: The Spike Jonze Factor
To introduce the collection, On tapped Academy Award-winning director Spike Jonze to create a three-minute short film titled Shape of Dreams. Set within a surrealist “Dream Lab,” the film depicts the creative process not as a technical exercise, but as a boundary-defying act of imagination.
In the film, garments stretch, shrink, and transform as Zendaya moves through the space, emphasizing the collection’s core philosophy: clothes that move with the wearer across different facets of their life. “We wanted to create pieces that feel versatile and easy to wear,” Zendaya said of the launch. “We started with the idea of making people feel confident and effortless, and we built everything out from there.”
The Law Roach Influence
While many celebrity collaborations are little more than endorsements, this collection highlights the genuine design input of Law Roach. Drawing from vintage archives and personal wardrobes during workshops in Zurich, Roach helped ensure the silhouettes remained “harder to pigeonhole.”
This follows the duo’s previous work with On in August 2025 for the Be Every You campaign, which introduced the Cloudzone Moon and Cloudtilt Moon. While those earlier drops established the design language, the 2026 collection represents a “complete expression” of the brand’s lifestyle ambitions.
Market Impact: A New Era for On
The collaboration comes at a pivotal time for On. The brand’s apparel category grew by over 75% last year, and total sales have surpassed 3 billion Swiss francs. By positioning Zendaya as a creative lead rather than just a model, On is successfully capturing a luxury-lifestyle audience that values both innovation and effortless style.
Availability: The Zendaya x On co-created collection, including the Cloudnova Moon, is now available via On’s website, flagship stores, and select premium retail partners globally.
