The “Prada-fication” of our vanity tables is about to reach its peak. Following the successful opening of Prada Beauty’s first full-range boutique at Raffles City Singapore earlier this March, the Italian luxury house is gearing up for its most anticipated product drop of the year: Prada Touch.
Touted as a masterclass in “tech-driven beauty,” Prada Touch isn’t just another blush—it’s a multifunctional tool designed to bridge the gap between high fashion and intuitive, on-the-go artistry. Here is why the local beauty community is counting down the days until its official island-wide rollout, expected in the coming months.
The Formula: Multi-Use Cream-to-Powder Magic
Prada Touch is a multi-use formula that challenges the traditional limits of texture. It arrives with a balm-like consistency that melts into the skin upon contact, before transforming into a sophisticated, soft-matte “blurred” finish.
Designed for more than just the cheeks, the formula is eye- and lip-safe, encouraging a monochromatic, editorial look that can be applied with a single finger-swipe. Infused with raspberry extract and Vitamin E, it promises 12 hours of breathable wear, ensuring that “just-applied” glow lasts from a morning meeting in the CBD straight to a late-night out.
The Design: The Iconic Triangle Goes Modular
In true Miuccia Prada fashion, the packaging is as much a statement piece as the product itself. The blush is housed in a sleek, pale-pink triangular compact that mirrors the brand’s iconic logo.
But the real star factor? Stackability. The compacts are engineered to click together like puzzle pieces, allowing users to build a custom, portable tower of their favorite shades. Whether you’re carrying the vibrant P75 Tulip or the moody, editorial B32 Café, the modular design makes it the ultimate travel companion for the modern minimalist.
However, we do need to also highlight that for the modern minimalist “on-the-go”, whilst the design is impeccably chic, the compact does not include an internal mirror. This probably suggests that from a design-intent point of view, the “mirrorless” aesthetic emphasises the brand’s philosophy of intuitive, tactile application – inviting you to apply and blend with ease, anytime and anywhere, without the need for a formal setup.
The Faces of the Campaign
The launch is bolstered by a heavy-hitting global campaign featuring supermodel Bella Hadid, who was recently named Prada Beauty’s Global Ambassador. Her “effortlessly cool” aesthetic perfectly encapsulates the brand’s vision of spontaneous, instinctive beauty.
When Can You Get It?
While Prada Touch has already begun its rollout in markets including Japan, China, and the UK, whilst Singapore could be gearing up for a major activation in the coming couple of months.
Industry insiders suggest a dedicated experience may be arriving at Raffles City or TANGS at Tang Plaza by July 2026. Currently, the Raffles City boutique remains the primary hub for all things Prada Beauty in Singapore. While the global collection features eight versatile hues ranging from dusty roses to deep browns, local enthusiasts are eagerly waiting to see which selection of shades will headline the Singapore debut.
If you’re looking for a product that combines architectural design with high-performance skincare technology, Prada Touch is the one to watch. Stay tuned to Launched.asia for the official date of the Singapore pop-up.
Product Quick-Look:
Shades: Up to 8 versatile hues globally (including P71 Bow and P72 Dahlia).
Key Ingredients: Raspberry Leaf Extract, Vitamin E.
Finish: Soft-matte, blurred cream-to-powder.
Price (Estimated): Approx. SG$85 – SG$95.
Where to find it: Coming soon.
For a closer look, check out @IsabelTan’s review of the Prada Touch here.
