Before we dive into the horological marvels of the year, here’s an introduction to the strategic machinery behind the seventh edition of LVMH Watch Week in Milan.
Within the LVMH empire, the Watches & Jewelry division, home to titans like Bvlgari, TAG Heuer, and Hublot, serves as a critical pillar of “hard luxury” resilience. While fashion and leather goods often face the whims of seasonal trends, LVMH utilises its watch business to capture a demographic seeking long-term value and mechanical permanence.
The purpose of holding a dedicated LVMH Watch Week annually in January, months ahead of the industry-wide Watches & Wonders, is a calculated move in market agility. By debuting early, LVMH gains “first-mover advantage,” capturing global media attention and securing retail budgets before competitors even arrive in Geneva.
Under the leadership of Frédéric Arnault and Jean-Christophe Babin, the group has successfully pivoted from being a conglomerate of separate brands to a unified watchmaking powerhouse that shares technical expertise (such as the recent movement-sharing initiatives between Zenith and Bvlgari) while maintaining distinct brand identities.
For the Southeast Asian market, where demand for “investment-grade” luxury remains robust, LVMH Watch Week isn’t just a product launch, it is a statement of dominance in the global luxury pecking order.
Here are some of the Standout Releases from LVMH Watch Week 2026:
Following the vibrant showcase in Milan, LVMH Watch Week 2026 has officially set the tone for the year. This year’s exhibition saw a masterful balance of archival revival and “disruptive” innovation.
For the collectors and enthusiasts across Southeast Asia, the message is clear; heritage is being reimagined with architectural precision.
From the “GOAT” of tennis to the resurgence of independent legends, here is our definitive guide to the timepieces that defined the week.
1. TAG Heuer Carrera Chronograph Seafarer
TAG Heuer returns to its maritime roots with the Seafarer, a modern tribute to the legendary 1950s reference originally designed for Abercrombie & Fitch.
Design Inspiration:
It is a faithful yet modernized evolution of the vintage 2446C Seafarer. The teal and beige color palette echoes the original’s tide indicator and regatta aesthetics, while the “Glassbox” sapphire crystal adds a contemporary, seamless look.
* Available from March 2026.
* Price approx. USD $9,200 / SGD $12,400.
* Available at TAG Heuer boutiques at Ion Orchard and Marina Bay Sands in Singapore, and online at tagheuer.com.
2. Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition
To celebrate Novak Djokovic’s legendary career, Hublot launched a series that is as high-performance as the athlete himself.
Design Inspiration:
The case is crafted from a unique blue, orange, or green composite that actually incorporates Djokovic’s own match-worn shirts and rackets. The strap even features a “grip tape” pattern, directly inspired by the handle of a tennis racket.
* Available from Q2 2026 (Very Limited Edition).
* Price approx. USD $110,000 / SGD $148,000.
* Enquire via The Hour Glass or Hublot Boutiques at Ngee Ann City and Paragon in Singapore for availability, or visit hublot.com.
3. Zenith Defy Skyline Tourbillon Skeleton (Rose Gold)
Zenith continues to own the “urban architectural” space with its first-ever tourbillon skeleton in the Skyline collection.
Design Inspiration:
The open-worked movement is finished in an intense blue, designed to mimic a “mechanical skyline” against a darkening sky. The rose gold case provides a warm, luxury contrast to the industrial, geometric lines of the Defy silhouette.
* Available from February 2026.
* Price approx. USD $103,700 / SGD $139,500.
* Visit Zenith Boutiques or authorized retailers like Sincere Fine Watches to view, or check out zenith-watches.com.
4. Bvlgari Maglia Milanese Monete Secret Watch
Bvlgari reaffirms its status as the “Roman Jeweller of Time” by blending ancient history with Renaissance-inspired gold work.
Design Inspiration:
Centered around an authentic 2nd-century silver coin depicting Emperor Caracalla, the watch draws inspiration from the Monete jewelry line introduced in the 1960s. The “Maglia Milanese” mesh bracelet is a nod to Renaissance-era metal weaving.
* Boutique exclusive, by appointment.
* Price Range: Price on Enquiry
* Visit Bvlgari Flagship Boutiques in Marina Bay Sands in Singapore, the Pavilion in Kuala Lumpur, Malaysia to view, or visit bulgari.com.
5. Gérald Genta Geneva Time-Only (Marrone & Grafite)
The revival of the Gérald Genta brand enters a more wearable chapter with the new 38mm “Time-Only” models.
Design Inspiration:
These pieces echo the signature cushion-shaped geometry of the Genta “Success” models from the 1990s. The “Marrone” version, with its brown gradient dial, offers a vintage warmth, while the “Grafite” version in white gold provides a sleek, monochromatic industrial look.
* Available from April 2026.
* Price approx. USD $28,000 / SGD $37,500.
* Find out more via La Fabrique du Temps Louis Vuitton or geraldgenta.com .
6. Daniel Roth Extra Plat Rose Gold Skeleton
A masterclass in independent watchmaking, this skeletonized version of the Extra Plat proves that “less is more.”
Design Inspiration:
Retaining the brand’s iconic “double-ellipse” case shape, the movement is sculpted entirely from solid 5N rose gold. It draws design parallels to the early skeletonized pieces created by Daniel Roth himself in the early 90s, focusing on transparency and depth.
* Extremely limited; available from Q2 2026.
* Price approx. USD $95,000 / SGD $128,000.
* Enquire at danielroth.com or select Louis Vuitton high-watchmaking salons.
7. Tiffany & Co. Tiffany Timer
The most buzzed-about release of the week, the Tiffany Timer marks a pivot for the House, moving beyond “jewelry watches” into the realm of serious mechanical chronographs.
Design Inspiration:
The watch celebrates the 160th anniversary of Tiffany’s first stopwatch from 1866. While the front features a signature Tiffany Blue lacquer dial and 12 baguette-cut diamond markers, the caseback is the real showstopper. It features an 18k yellow gold “Bird on a Rock”—Jean Schlumberger’s most famous jewelry motif—hand-sculpted onto the oscillating rotor.+1
As a comparison, the 40mm platinum case features a faceted crown designed to resemble the six-prong Tiffany Setting found on their iconic engagement rings. It draws mechanical parallels to the Zenith El Primero, which provides the “heart” of this timepiece. By using a customised Zenith El Primero 400 movement, Tiffany & Co is certainly signaling its intention to serious collectors that they are no longer just a jeweler who makes watches, but a horlogerie player determined to stamp its mark in the world of contemporary watches.
* Available from January/February 2026 (Limited to 60 pieces).
* Price approx USD $55,000 / Approx. $SGD 74,000.
* Exclusively available at Tiffany & Co. Flagships in Marina Bay Sands in Singapore, and Pavilion Kuala Lumpur, in Malayisa. Visit tiffany.com to find out more.
8. Louis Vuitton Escale Minute Repeater (with Jumping Hours)
This piece is a technical “tour de force” from La Fabrique du Temps Louis Vuitton, showcasing that the maison is now a serious contender in high complications.
Design Inspiration:
The case brackets and the overall silhouette are deeply inspired by the brass corners and reinforcements of Louis Vuitton’s iconic heritage trunks. The dial features a “flammé guilloché” pattern that requires 60 hours of hand-engraving, creating a textured look that mirrors the luxury of LV’s leather textures.
While most minute repeaters use a traditional hand-set for time, this model features a Jumping Hour window at 6 o’clock and a Retrograde Minute hand. It draws mechanical parallels to the Gérald Genta Minute Repeater (also an LVMH house), but with a distinctively LV “traveler” aesthetic.
* Now available, but in Limited Production.
* Price approx. USD $350,000 / SGD $470,000.
* Enquire at the Louis Vuitton Island Maison at Marina Bay Sands in Singapore, or Louis Vuitton at Starhill in Kuala Lumpur, Malaysia. Visit louisvuitton.com to find out more.
For the latest updates on luxury openings and horological news in the region, stay tuned to LAUNCHED.asia.
